The Dog Days of August

31 Jul

dogdays

How was your summer? Nope, it’s not over, but it is getting closer to Labor Day…

When it comes to my business cycle, August is always similar to the January turn at the beginning of the year. It’s still a bit slow – but we all know a busy season is approaching us. Given the Blue Octopus’ pipeline, it may be the busiest fall/winter yet! So… I can stall a few more weeks – or get “back on the horse” and prepare as if I’ll have no time September through December.

An August To-Do List:

  1. Email, Paperwork, etc. Are your files in order? If you don’t clean out that inbox this month, you are going to find July emails at the bottom of your inbox in January! Delete ’em, refer them onto someone else, file them away or take action.
  2. Finances. Personally and professionally, where is the cash flow going to fall for the rest of 2018? Match this up with the planning that I suggest below in #8.
  3. Networking. I vacationed twice in June and July and my networking plummeted. I have a lunch, three meetings and a networking event set for the first half of August. I’m shooting for at least 12 of these in August before I start getting comfortable.
  4. Marketing. I have a nearly finished second sales management book that I’ve been sitting on since April. It’s time to finish proofing and editing so I have a prayer of getting it out this fall. Partnering with Elite Holding Co., I also released a YouTube video last month (https://youtu.be/jkMq-HS-iZM)… and we need to get two more done this month.
  5. Sales. Not everyone is working hard this month, but those that are in the office aren’t getting as many emails and phone calls. This is a great month to keep the sales push going. Catch them now and you probably double your chance at a meeting with them in September.
  6. Old Connections. A different bent on sales & marketing is simply dropping an email to those that you haven’t talked to in the last few months. My best clients and referrers are practically friends. Don’t forget to proactively reach out to them regularly (and ask in return if there is anything you can do for them).
  7. Management. My personal responsibilities are to my recruiting team. I’m the salesman and they do the bulk of the recruiting and screening work. It’s time for a simple 2-way review. I certainly evaluate their performance but a one-on-one with each of them is important to make sure (a) Are we on the same page? (b) How is your boss doing? (c) What do you need in order to hit our numbers the rest of the year? This one hour interaction goes a long way towards better retention of your employees.
  8. Planning (and Thinking). It might sound stupid, but this could be your last chance to really think before the boss, clients, spouse and kids start dictating most of your schedule. Lay out your year and 4Q goals. Are they still achievable? What actions need to take place?

People are generally happier in the summertime (particularly here in Minnesota), so it’s a better time to catch them on a good day and bend their ear.

Don’t let your August blow away without some serious planning as well as taking action on that plan. What are you going to accomplish before Labor Day??

It’s time to grow faster.

Drew Schmitz

drew@blueoctopusllc.com

 

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