8 Social Media Strategies for ALL Companies

27 Jun


In my last blog post, I talked about Business Development in general: Marketing, Social Media, Lead Generation, Mid-tier Selling, and the all important, Proposal and Close. I will cover five of these except Marketing as a separate, upcoming posts. Today, I begin with social media.

First off, you need to think of social media as a critical marketing activity at the top of your sales funnel or pipeline. You should see the broader spectrum under the “digital strategy” category – an extension of your web site (your primary brochure) and a critical component to SEO (search engine optimization). SEO is the HOLY GRAIL. If you can dominate your key words and be one of the first three UNPAID companies in your niche, then you may be printing money right now. Companies have to quickly figure out SEO or they will fall far behind. Starting now, implement the social media tools below and you will be well on your way…

The 8 Social Media Tools You Need to be Using:

1 – Facebook fanpage: Facebook was the #1 web site last Christmas (Google was the other 364 days in 2012). If you hadn’t figured it out, Facebook is big. Huge.

2 – LinkedIn: If you are a business person shucking professional products and services, you need to be there. It should sell you like a resume, but it should also promote your company. LinkedIn is also a valuable tool for sales research.

3 – Online Blog: WordPress, Tumblr, and Blogger are the big three. I’ve heard rumors that Blogger may be pulled by Google, so I’d start with WordPress. Not a writer? Determine who is inside your organization. Don’t make this so cumbersome. A paragraph written every week is a lot better than a perfect three pager written four times a year. Blogs need to be smart and spell checked, but they don’t have to be perfect.

4 – Email Marketing: I would recommend Constant Contact or MyEmma as the best options. Constant Contact is generic but easy to use. MyEmma is “fancier”, more expensive, and a little harder to navigate. Keep in mind that your blog posts can easily be good content for your email marketing (and vice versa).

5 – Twitter: You’ve probably heard of it right? And you probably have a company or personal Twitter account that you don’t use. My answer for content here is #8 below. Don’t think of it as more work after you build it. Twitter may contain a lot of noise but it led me to two clients in the last year. There are also countless Twitter add-on programs available including Twellow for searching and ManageFlitter for faster following/unfollowing.

6 – Google+: It’s on the rise and comes with some features that you don’t have on Facebook and LinkedIn. Google+ now offers company pages that you can colorfully customize, which I highly recommend. I am still learning, but Google ain’t goin’ away folks so be there today for its evolution.

7 – YouTube: It is now for everyone. Here I am preaching to the choir with minimal Blue Octopus video production (it’s been on my to-do list for two years now!). I have done it for my social media business and other clients in the past. You need all your videos out on YouTube not only for business development purposes and overall branding, but also for recruiting great employees.

8 – A Centralized Dashboard: Seesmic, SocialOomph, Gremln, Hootsuite, or TweetDeck are all options for you. You must have this in order to manage all of the above. It combines all your social media onto one platform. “Tweet” once and you can send it to almost all of your social media sites through your dashboard. Schedule future posts when you are on vacation, monitor all the mentions and reactionary activity to your posts, and the list of options goes on and on. I’m using Gremln now, but can also recommend Hootsuite. Both allow you to combine up to 5 social media sites for free.

Everything that is web-based can be public on-line or can merge with other social media platforms (Salesforce, Constant Contact or Xobni are three great examples of all of this). It’s ALL digital strategy – here is a list of some of the sites that you may not realize can also work as top of the funnel marketing tools (in no particular order):

  • Salesforce (or other on-line databases)
  • evite
  • Pinterest
  • Jigsaw
  • Foursquare (it almost made my top 8 list above but there is Facebook check-in as well)
  • GoDaddy
  • Groupon, Living Social, and similar coupon sites
  • bitly
  • Reddit
  • StumbleUpon
  • Instagram
  • Path
  • Klout

This is my “short list” of tools that I use for business. I read a great article on social media tools the other day that will give you even more to read up on and try: http://www.dreamgrow.com/69-free-social-media-monitoring-tools/.

Of course, having these tools up and running is only the start. How will you keep them interesting? How can you maintain them and better yet, be proactive with them? I’d be happy to help, but recommend that you simply start reading others’ social media pages and playing around with your own platforms. If you can’t, then find someone under your company flag that has the time. If you don’t have a marketing person that can do this, go out and find an affordable intern (http://www.blueinternsandgrads.com). The best part – all of the above except for email marketing is FREE (unless you purchase a premium account that come with a few more bells and whistles). Get out there!

P.S. The graphic at the top of this page is from Wordle.net – check it out!

Make it a great day~ Drew Schmitz





One Response to “8 Social Media Strategies for ALL Companies”

  1. Emma Email June 28, 2013 at 1:31 pm #

    Great post! Thanks for the recommendation of our service on tip #4.

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